Archive of UserLand's first discussion group, started October 5, 1998.

Re: Jeff Bezos' Patent

Author:Fredrik Lundh
Posted:10/22/1999; 10:39:22 AM
Topic:Jeff Bezos' Patent
Msg #:12256 (In response to 12251)
Prev/Next:12255 / 12257

What idiot at the Patent office thought the notion of buying something by clicking once was not obvious?

on the other hand, Alan Cooper discusses this feature in his excellent The Inmates are Running the Asylum, and mentions that Amazon had huge problems getting their programmers to understand that "one click" meant "one click", and not "one click, and then an are you really sure click"...

maybe it wasn't so obvious after all ;-)

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