Archive of UserLand's first discussion group, started October 5, 1998.

Re: PR

Author:Phil Wolff
Posted:6/3/2000; 7:49:47 AM
Topic:scriptingNews outline for 6/3/2000
Msg #:17543 (In response to 17542)
Prev/Next:17542 / 17544

You might want to see if the writers at c|net, or elsewhere, are writing off of someone else's news release and whether that release omits UserLand.


Do you use a traditional PR firm? I've seen recent reports on how that old "Have I got a story for you, buddy" story/writer development process is beating out the news release. Cutting through what journalists perceive as a torrent of noise. Sorta high touch advocacy beating out generic business flack. btw, if you find a good firm, I'm shopping for one too.

I've talked twice in two weeks with people who have personal PR agents. Objective: to create a reputation for themselves. Personal branding above and beyond their role or firm.

I always thought that the personal and strongly voiced DaveNet functioned like a high touch form of gonzo PR. I have to believe that journalists subscribing were more likely to treat them as a valued and unique source of information than as one more news release buried among the 5000 news releases issued each week.

Yours in memesis,

- phil

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