Archive of UserLand's first discussion group, started October 5, 1998.

Re: PR

Author:Jakob Nielsen
Posted:6/3/2000; 11:34:42 AM
Topic:scriptingNews outline for 6/3/2000
Msg #:17550 (In response to 17543)
Prev/Next:17549 / 17551

I've talked twice in two weeks with people who have personal PR agents.

I have one as well. A good PR agency that doesn't spam the press is a valuable partner when trying to change the world.

The rules of PR are changing, and most old-world PR folks don't understand it. I am on the receiving end of lots of press releases about news that I would never write about on my website (the latest: a re-launch of the Amiga of all things).

So in picking a PR agency, please be sure to chose one that understands the Internet. (Unfortunately, mine is completely booked, so you have to look for another one...)

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