Archive of UserLand's first discussion group, started October 5, 1998.

Universal's trailers

Author:Steve Bogart
Posted:7/27/1999; 10:49:46 AM
Topic:Universal's trailers
Msg #:8794
Prev/Next:8793 / 8795

Do the economics of producing and providing trailers only make sense if the ad banners get loaded?

Why limit the audience for a trailer? If more people see a trailer, presumably more people will want to see the movie. Universal then makes more money.

Movie-List isn't making copies of the trailers. Universal still gets to see how many people are viewing each trailer by counting their hits.

Movie-List is giving them free publicity.

I don't see the problem.

(much later) I expanded on this line of thinking at http://nowthis.com/writing/1999/universal.html

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