Archive of UserLand's first discussion group, started October 5, 1998.

Re: Napster and Software

Author:Tom Fuerstner
Posted:7/13/2000; 8:10:09 AM
Topic:scriptingNews outline for 7/12/2000
Msg #:18550 (In response to 18549)
Prev/Next:18549 / 18551

It is soooo funny. People tend to forget this but the broadcast industry has to face the same problems since the sixties. They have to produce content the expensive way. But they can`t sell it because radio- and tv-products are commodities everyone expects to get for free.

This gave birth to a completely new industry - i call it the awareness-business. You don`t sell the product anymore you sell the awareness a product generates.

Thats the way to go and it is not new, definitely. The money follows the awareness!!! ( Wow that sounds strange )

Tom

There are responses to this message:

This page was archived on 6/13/2001; 4:55:39 PM.

© Copyright 1998-2001 UserLand Software, Inc.