Archive of UserLand's first discussion group, started October 5, 1998.

Re: New UI for My.UserLand.Com

Author:David Carter-Tod
Posted:6/14/1999; 8:45:59 AM
Topic:New UI for My.UserLand.Com
Msg #:7335 (In response to 7273)
Prev/Next:7334 / 7336

Like you've not got enough to do, but maybe advertising on my.userland.com is a chance to innovate in another arena?

See Jeff Veen's complaint about poorly targeted ads:
http://www.hotwired.com/webmonkey/99/25/index0a.html?tw=frontdoor

But perhaps it's more than that. If websites can personalize and get more sophisticated, why can't ads and campaigns? Why can't an ad agency distribute a different ad depending on the site and page it's placed on? Why do ads have to fit into a standard box?

Isn't it partly because they're static (albeit animated) images? If the client or server does an XML-RPC call to an ad agency's XML-RPC server, might you have the potential for more sophisticated dynamic layout that fits the design of a particular page (or even a particular user), rather than an ignorable standard-sized chunk at the top? You might need an XML dtd or something?

Just thinking out loud

David


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