Archive of UserLand's first discussion group, started October 5, 1998.

Re: SalonHerringWiredFool.Com

Author:Dave Winer
Posted:10/27/1999; 8:17:57 AM
Topic:SalonHerringWiredFool.Com
Msg #:12406 (In response to 12405)
Prev/Next:12405 / 12407

The bottom line here would seem to be that short-sighted organizations worry about things like "SalonHerringWiredFool.Com" affecting their "brand," while farther-sighted organizations worry about earning a brand.

Huh? All four of these sites have excellent well-deserved substantial brand identities. They've all been around for years and years, and are pioneers in the net. Salon did a humble IPO, Herring just covers the IPOs, and Fool just took their first round of VC after many years of operating. You couldn't have picked a worse example to rant about vaccuous brands, these brands are notable for their substance.

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