Archive of UserLand's first discussion group, started October 5, 1998.
Sneakers - not just for the gym anymore
Author: Jason Kottke Posted: 1/14/2000; 9:24:58 PM Topic: Sneakers - not just for the gym anymore Msg #: 14469 Prev/Next: 14468 / 14470
>Are all sneaker websites horribly complex? >Let's start with Nike and New Balance.They would be horribly complex...if Nike and New Balance were sneaker companies. Nike and New Balance - Nike in particular - do not sell just sneakers. They sell inline skates, fitness outerwear, sports bras, socks, t-shirts, sunglasses, and all sorts of other products.
First and foremost, however, these companies are selling a lifestyle. Just like the Gap, just like MTV, just like Abercrombie and Fitch. Nike doesn't sell shoes...they sell youth, fitness, confidence, and cool.
-jason
http://www.kottke.org "home of fine hypertext products"
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