Archive of UserLand's first discussion group, started October 5, 1998.

Re: Line Extension

Author:Dave Winer
Posted:8/7/2000; 7:56:27 AM
Topic:Line Extension
Msg #:19505 (In response to 19504)
Prev/Next:19504 / 19506

Yes. That's what line extension means. Take the brand and splatter it on everything. It's a very common mistake in the marketing business. But a mistake it is.

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